Tuesday, April 16, 2013
May it be that for all our gadget drool, we're overlooking what might be the largest Internet promoting explosion of the last decade? Or can Google Glass even build a ripple in online promoting?
Let's study some potential outcomes, lay out the facts, and propose some ways that you'll be able to be ready for the rollout of Google Glass, and therefore the impact it can have on the Internet promoting world.
For the most effective perspective on this question, it's best to take a step back and consider Google's promoting strategy. Obviously, Google isn't going to divulge whatever marketing secrets they need for their tricked-out glasses. The nearly-$1,five hundred value tag is a sign that they are not giving them away for free.
Google Glass is unlike something that Google has done before. Come back to consider it, it's in contrast to anything that anyone has ever done. Humankind is treading into an area of imprecise outcomes.
Google has no bigger selling plans. It's just a cool gadget. It's simply technology. Let's take Google at their word and believe the Google rep who said, "We're more inquisitive about creating the hardware on the market, [than advertising on it]." That would be nice. Google may not be utterly altruistic, however they may indeed have a pure need to advance technology in the world nowadays.
Google Glass will fizzle and die. Some folks seem to suppose we have a tendency to've reached the utopia of technology: "Sooner or later [Google Glass] will become a staple in our daily lives," writes one zealous technophile. Then again, perhaps not. Forbes contributor Rob Asghar pessimistically prognosticates, "Google Glass looks a longshot to endure past the first fascination of the early adopters." Perhaps the Glass will be part of the Google graveyard alongside Google Reader, Buzz, and iGoogle.
Google can use it for advertising. "At the instant, there are not any plans for advertising on this device," said Babak Parviz, lead engineer on the Google Glass project. Operative word: currently. Babak said thus in a December 2012 interview. Thus, there would possibly be some future chance at advertising revenue. Todd Wasserman at Mashable has recommended that Google Glass will provide coupon offers, customized ads, and gamification¬ – in other words, advertising on spectacle steroids.
Google goes into gaming, or something else entirely. Throughout the interview cited above, Babak spoke opaquely of "augmented reality." Augmented reality is that the realm of gaming. Though Google isn't specifically known for his or her games, maybe they are trying to edge into the market with augmented reality hardware. This, but, is unlikely. Perhaps when the API comes out and Google releases developer kits, then the gamers can jump in and have their heyday. But augmented reality glasses are not just the domain of gamers. Those who are itching to induce a try of glasses are excited about using them as politicians, adventurers, farmers, performers, service personnel, military, medical professionals, and nearly each different field of labor known to humankind. Simply like we have a tendency to can all suppose of some method to make a smartphone helpful to anyone, so we tend to will imagine that Google Glass will have an analogous impact.
Maybe Google is simply innovating the longer term again. As Babak plainly stated, "We tend to constantly strive out new ideas of how this platform can be used. There's a lot of experimentation going on in the least times in Google."
And perhaps that's the full point. It's not like Google has precisely cashed in on unmanned cars (nevertheless). It's most likely safest to predict nothing, whereas still expecting the technology to shift and form our world.
Such shifting and shaping is unpredictable. Contemplate this. You're wearing your Google Glasses, riding the subway downtown with friends. You say the words "hungry" and "dinner," and your Google Glasses inform you that Molinari Delicatessen may be a couple of minutes away at the Broadway & Grant Avenue station. Plus you get a free drink for simply checking in on Foursquare. Is that advertising? Is that an invasion of privacy? Weren't you simply talking with friends?
Prophesying aside, what do we tend to truly grasp concerning Google Glass? Is there something that we are confident can happen? There are a minimum of 3.
Forget having information at your fingertips. With Google Glass, you've got it at a look, quite literally. Google Glass responds to voice commands and queries, meaning that users will easily gain results for questions concerning nearby restaurants or alternative local establishments. This would offer very little new in terms of search results, but would instead give a completely different interface for results, and perhaps more instantaneous looking while on the go.
The technology of Google Glass will make it doable to look at a restaurant, check out their rankings, read their menu, realize out if there's seating, and maybe even snag a coupon code, all the while dawdling on the sidewalk out front. Google Glass is primed for on-the-spot activity. There's no hidden agenda here. Google proudly announces that their spectacles will offer "directions right in front of you" for driving, walking, or just knocking about city.
Google Glass can play directly into social networking. One of the most features of the device is taking footage and videos, and sharing them. Such sharing can offer instant selling, negative or positive, for whatever institution or event the user is at. Social reviews can also register on search results, giving users a better perspective on whether they want to patronize a certain business establishment.
If you scan this text expecting to induce to the Google Glass gold rush early, you might be disappointed. There's not precisely a gold rush happening. Nevertheless, there's some rock-solid recommendation for how to posture yourself and your business for the unleashing of Google Glass.
Stick shut to Google. It pays to stay your ear to the ground about Google trends and developments. What happens in the Googleplex is crucial to your selling future. As a lot of as we might dislike it, we tend to rely on Google for a ton. When they flinch, we scramble. That's all there's to it.
Keep your Google+ profile robust and active. One obvious trend that will impact all things search connected is Google+, along with authorship and Author Rank. Stay plugged in to it. Google+/Local results will be immediately accessible to Google Glass, meaning that you would like to induce in on those searches.